Akhirah Lab
Zayed Bin Alam Headshot
Co-Founder

Zayed Bin Alam

Performance Marketing Specialist | Media Buying & Server-Side Tracking

Helping businesses scale revenue through Google Ads, Meta Ads, TikTok Ads, AI Advertising, Server-Side Tracking, GA4, and Conversion Optimization.

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Trusted by businesses in
Health & WellnessFitness BrandsHealthcare & DentalNutrition & SupplementsEducationSaaSE-commerce

About Zayed Bin Alam

Zayed Bin Alam is the Co-Founder of Akhirah Lab and specializes in Performance Marketing, Media Buying, Conversion Tracking, and Marketing Analytics.

He helps businesses generate qualified leads, increase ROAS, and scale revenue through Google Ads, Meta Ads, TikTok Ads, AI Advertising, and advanced tracking implementations. His expertise combines paid advertising with server-side tracking, GA4 analytics, and conversion optimization to deliver data-driven marketing strategies that improve business growth.

"Zayed Bin Alam is a Performance Marketing Specialist helping businesses acquire more customers through Google Ads, Meta Ads, TikTok Ads, AI Ads, and Conversion Tracking."

Skill Matrix

Core Areas of Expertise

An overview of core advertising, tracking, analytics, and optimization systems Zayed deploys for campaigns.

●Paid Advertising

Google AdsMeta AdsTikTok AdsChatGPT AdsYouTube AdsPerformance MaxSearch AdsShopping AdsDisplay AdsVideo AdsRemarketing

●Analytics

Google Analytics 4 (GA4)Google Tag ManagerConversion TrackingEnhanced ConversionsOffline Conversion TrackingLooker StudioEvent TrackingCross-domain TrackingMarketing Attribution

●Server Side Tracking

Server Side GTMMeta Conversions API (CAPI)Google Enhanced ConversionTikTok Events APIFirst Party TrackingCookie OptimizationConsent Mode v2

●CRO

Landing Page OptimizationFunnel OptimizationLead GenerationCall TrackingA/B TestingConversion Rate Optimization

Professional Journey

Timeline showcasing Zayed's milestones and core focus metrics over the years.

Services Provided

✓Google Ads Management
✓Meta Ads Management
✓TikTok Ads Management
✓ChatGPT Ads Strategy
✓Performance Marketing
✓Conversion Tracking Setup
✓GA4 Setup & Debugging
✓Google Tag Manager Operations
✓Server Side Tracking
✓Meta Conversion API
✓Consent Mode v2 Setup
✓Landing Page Optimization

Industries Served

✓Healthcare & Dental Clinics
✓Gym & Fitness Brands
✓Nutrition & Dietary Supplements
✓Wellness & Spa Centers
✓Mental Health Platforms
✓E-commerce Retailers
✓SaaS & Tech Platforms
✓Education & E-learning

Tools & Tech Stack

Google AdsMeta Ads ManagerTikTok Ads ManagerGoogle Analytics 4Google Tag ManagerServer Side GTMLooker StudioGoogle Merchant CenterSearch ConsoleMicrosoft ClarityHotjarMeta Events ManagerChatGPTGeminiClaudePerplexity
Philosophy

Performance Marketing Philosophy

"Successful advertising is not about spending more money. It's about measuring every click, understanding customer behavior, optimizing conversions, and scaling campaigns based on reliable data."

I believe great marketing decisions come from accurate tracking, strong creative strategies, and continuous optimization.

Performance Marketing Philosophy Graphic

Active Research Areas

Performance MarketingGoogle Ads AlgorithmsMeta Ads Bid StructuresTikTok Ads ScalingChatGPT & AI AdvertisingServer-Side Tracking TechGoogle Tag Manager Custom TemplatesGA4 Configuration ModelsMarketing Attribution GraphsConversion API IntegrationsConsent Mode ProtocolsPerformance Max LoopsAudience Signal TargetingLanding Page VelocityCustomer Journey Loops

Certifications

Google Ads Certified Specialist✓ Verified
Google Analytics Certified Professional✓ Verified
Meta Blueprint Certified Buyer✓ Verified

Featured Campaigns

A select view of marketing success stories Zayed managed or configured.

Meta & Google Ads

Elixify Supplements

Executing scaling ad campaigns on Meta and Google Search for a globally scaling active lifestyle brand.

Growth Result+80% Sales Growth
View Case Study details↗
GEO & Analytics

Apex Healthcare Group

Improving search indices and search engine discoverability through localized entity listings and server side tracking loops.

Growth Result+110% Clicks
View Case Study details↗
FAQs

Frequently Asked Questions

Find answers to common questions about Zayed's digital advertising and tracking workflows.

Let's Work Together

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